How product design
fueled a Coinbase partnership
How product design
fueled a Coinbase partnership
How product design
fueled a Coinbase partnership
As Founding Designer at Streamex, I turned a zero-to-one product vision into a working RWA exchange platform designed for institutional trust and built to scale. I led product design, strategic UX, and demo development that helped secure a Coinbase partnership, a Nasdaq debut, and $1.1B in growth financing, positioning Streamex as a first mover in tokenized commodities.
As Founding Designer at Streamex, I turned a zero-to-one product vision into a working RWA exchange platform designed for institutional trust and built to scale. I led product design, strategic UX, and demo development that helped secure a Coinbase partnership, a Nasdaq debut, and $1.1B in growth financing, positioning Streamex as a first mover in tokenized commodities.
As Founding Designer at Streamex, I turned a zero-to-one product vision into a working RWA exchange platform designed for institutional trust and built to scale. I led product design, strategic UX, and demo development that helped secure a Coinbase partnership, a Nasdaq debut, and $1.1B in growth financing, positioning Streamex as a first mover in tokenized commodities.
Partner
Streamex Exchange
Scope of Work
Website
Investor Demo
Design System
End-to-End Product Design
Industry
Web3
Web3
Web3
Opportunity
Opportunity
Opportunity
Streamex was founded to bring transparency and accessibility to the $20T global commodities market through on-chain tokenization. But in 2023, there were no UX playbooks for real-world asset exchanges, especially ones catering to both crypto native users and institutional investors.
Streamex was pre-product, pre-design, and operating in an unproven space. The ask?
“Design the experience that defines what an RWA exchange should be.”
Streamex was founded to bring transparency and accessibility to the $20T global commodities market through on-chain tokenization. But in 2023, there were no UX playbooks for real-world asset exchanges, especially ones catering to both crypto native users and institutional investors.
Streamex was pre-product, pre-design, and operating in an unproven space. The ask?
“Design the experience that defines what an RWA exchange should be.”
Streamex was founded to bring transparency and accessibility to the $20T global commodities market through on-chain tokenization. But in 2023, there were no UX playbooks for real-world asset exchanges, especially ones catering to both crypto native users and institutional investors.
Streamex was pre-product, pre-design, and operating in an unproven space. The ask?
“Design the experience that defines what an RWA exchange should be.”
My Role
My Role
My Role
I joined as the Founding Designer and led product design across the full experience, from defining early architecture to delivering a high-impact investor demo.
Designed the demo that helped secure the Coinbase partnership
Led UX for onboarding, asset discovery, order execution, and treasury flows
Built the initial product architecture, flow mapping, and modular design system
Collaborated closely with founders and engineers to shape features around regulatory, custody, and compliance constraints
Designed for edge cases like settlement states, wallet connection issues, and fiat onramps to reduce drop-off
Everything was optimized for speed, clarity, and scale, enabling rapid iteration without fragmenting the UI.
I joined as the Founding Designer and led product design across the full experience, from defining early architecture to delivering a high-impact investor demo.
Designed the demo that helped secure the Coinbase partnership
Led UX for onboarding, asset discovery, order execution, and treasury flows
Built the initial product architecture, flow mapping, and modular design system
Collaborated closely with founders and engineers to shape features around regulatory, custody, and compliance constraints
Designed for edge cases like settlement states, wallet connection issues, and fiat onramps to reduce drop-off
Everything was optimized for speed, clarity, and scale, enabling rapid iteration without fragmenting the UI.
I joined as the Founding Designer and led product design across the full experience, from defining early architecture to delivering a high-impact investor demo.
Designed the demo that helped secure the Coinbase partnership
Led UX for onboarding, asset discovery, order execution, and treasury flows
Built the initial product architecture, flow mapping, and modular design system
Collaborated closely with founders and engineers to shape features around regulatory, custody, and compliance constraints
Designed for edge cases like settlement states, wallet connection issues, and fiat onramps to reduce drop-off
Everything was optimized for speed, clarity, and scale, enabling rapid iteration without fragmenting the UI.
Approach
Approach
Approach
Designing without a blueprint
There was no “industry standard” for RWA products, so I studied adjacent spaces (DeFi, fintech, commodities trading) to reverse-engineer what worked. I focused on:
Balancing TradFi familiarity with Web3 clarity
Building early trust through clear flows and strong UX guardrails
There was no “industry standard” for RWA products, so I studied adjacent spaces (DeFi, fintech, commodities trading) to reverse-engineer what worked. I focused on:
Balancing TradFi familiarity with Web3 clarity
Building early trust through clear flows and strong UX guardrails
There was no “industry standard” for RWA products, so I studied adjacent spaces (DeFi, fintech, commodities trading) to reverse-engineer what worked. I focused on:
Balancing TradFi familiarity with Web3 clarity
Building early trust through clear flows and strong UX guardrails
Speed to trust
Rather than polish for polish’s sake, I optimized for clarity and credibility knowing every screen would be seen by investors, institutions, and compliance teams. Every decision was made with the question:
“Would this give BlackRock or Coinbase confidence in us?”
Rather than polish for polish’s sake, I optimized for clarity and credibility knowing every screen would be seen by investors, institutions, and compliance teams. Every decision was made with the question:
“Would this give BlackRock or Coinbase confidence in us?”
Rather than polish for polish’s sake, I optimized for clarity and credibility knowing every screen would be seen by investors, institutions, and compliance teams. Every decision was made with the question:
“Would this give BlackRock or Coinbase confidence in us?”
Pivots and iterations
Originally focused on crypto-native traders, the product strategy shifted toward institutional investors. I reworked flows to support asset offerings, compliance clarity, and scalable capital onboarding.
Originally focused on crypto-native traders, the product strategy shifted toward institutional investors. I reworked flows to support asset offerings, compliance clarity, and scalable capital onboarding.
Originally focused on crypto-native traders, the product strategy shifted toward institutional investors. I reworked flows to support asset offerings, compliance clarity, and scalable capital onboarding.
Impact
Impact
Impact
Coinbase Partnership
The investor demo I designed made the product vision tangible directly contributing to a strategic partnership with Coinbase.
The investor demo I designed made the product vision tangible directly contributing to a strategic partnership with Coinbase.
The investor demo I designed made the product vision tangible directly contributing to a strategic partnership with Coinbase.
Nasdaq Debut
Streamex merged with BioSig Technologies, going public and positioning itself as a first-mover in tokenized commodities.
Streamex merged with BioSig Technologies, going public and positioning itself as a first-mover in tokenized commodities.
Streamex merged with BioSig Technologies, going public and positioning itself as a first-mover in tokenized commodities.
$1.1B in Growth Financing
Design helped the team secure up to $1.1B in capital to expand gold-backed treasury products and accelerate RWA adoption.
Design helped the team secure up to $1.1B in capital to expand gold-backed treasury products and accelerate RWA adoption.
Design helped the team secure up to $1.1B in capital to expand gold-backed treasury products and accelerate RWA adoption.
Scalable UX Foundation
Delivered a modular design system and product architecture that supported both institutional and crypto-native expansion.
Delivered a modular design system and product architecture that supported both institutional and crypto-native expansion.
Delivered a modular design system and product architecture that supported both institutional and crypto-native expansion.
Reflections
Reflections
Reflections
This project taught me how to ship faster without compromising trust or security, crucial when designing for institutional users in crypto.
One takeaway was the importance of systematizing feedback as early momentum builds
But more than anything, this experience reinforced a belief I carry into every project: great design isn’t just about usability, it builds confidence. And confidence creates momentum.
This project taught me how to ship faster without compromising trust or security, crucial when designing for institutional users in crypto.
One takeaway was the importance of systematizing feedback as early momentum builds
But more than anything, this experience reinforced a belief I carry into every project: great design isn’t just about usability, it builds confidence. And confidence creates momentum.
This project taught me how to ship faster without compromising trust or security, crucial when designing for institutional users in crypto.
One takeaway was the importance of systematizing feedback as early momentum builds
But more than anything, this experience reinforced a belief I carry into every project: great design isn’t just about usability, it builds confidence. And confidence creates momentum.
